About KNOMI.


KNOMI is London's most exciting shopping app, helping discerning Londoners and luxury travellers find the best independent shops and luxury boutiques in London. 

Whilst working on a fashion-tech project aimed at improving the level of customer service in high end retailers, KNOMI founder Markus Ehrnrooth was constantly asked by friends and customers for advice on where to shop. Rather than getting excited about the more personalised service this project would enable, people continued to ask "oh, so where are the best shops then?"

Despite expressing frustration with crowded high streets and department stores associated with shopping in London, locals and tourists alike were largely unaware of most of the amazing independent and luxury stores that Markus had gotten to know about during his work in the industry. Thus, the idea for KNOMI was born. An app that aims to showcase the best of London’s luxury fashion scene with a focus on quality British designers and independent multi-brand boutiques.

KNOMI was released in beta in 2016 signing up 20 retailers and gaining thousands of users in the first month. Now KNOMI has over 10,000 users and works with more than 70 retailers across London, including Anya Hindmarch, Mackintosh, Christopher Kane and Sophia Webster.

Today we are proud to be answering the question that initially inspired KNOMI on a daily basis. We help both discerning travellers as well as stylish Londoners find an alternative to the crowds of Oxford Street. All day, everyday.